72 – Inspired by 1 Million
Price range: £9.99 through £27.99
72 is a bold, warm and attention-grabbing fragrance inspired by 1 Million. Blending fresh citrus, smooth spice and rich amber warmth, this long-lasting scent delivers confident masculine energy with a modern luxurious edge.
We're confident in our fragrances, that's why we offer a 30 day money back guarantee.
*Product images are for demonstrative purposes only & may not accurately depict the products real-life likeness*
Join 1000's of customers who've switched to Naked Formula




✔ Extrait De Parfum - Extra-long-lasting fragrance
✔ Inspired fragrance without the brand tax
✔ Fragrances designed to get you noticed
72 – Inspired by 1 Million | Naked Formula
Introducing 72, a bold and charismatic fragrance from Naked Formula, inspired by the unmistakable energy of 1 Million. Warm, spicy and effortlessly attention-grabbing, this scent combines vibrant freshness with rich sweetness and smooth masculine depth to create a fragrance that feels confident, modern and instantly recognisable.
This isn’t a direct copy — it’s a refined reinterpretation. 72 captures the playful, luxurious spirit of the original while transforming it into a smooth, long-lasting fragrance designed for everyday wear with strong projection and serious presence.
Fragrance Profile
72 opens with a vibrant burst of fresh citrus and warm spice. Bright, energising top notes create an immediate sense of confidence and excitement, giving the fragrance a clean yet powerful opening that stands out instantly.
As the scent develops, a warm and slightly sweet heart begins to emerge. Rich spicy accords blend with smooth aromatic warmth, creating a bold middle that feels modern, seductive and unmistakably masculine.
The base is deep, smooth and long-lasting. Warm amber, soft woods and creamy sweetness combine to create a rich finish that lingers on the skin, leaving a confident and memorable scent trail throughout the day and into the evening.
Who It’s For
72 is designed for those who want a fragrance that gets noticed. It suits:
- Lovers of warm, spicy and slightly sweet fragrances
- Those who enjoy bold, attention-grabbing scent profiles
- Evening wearers or anyone wanting a confident signature scent
- Anyone looking for a versatile fragrance with strong projection
It’s a masculine-leaning fragrance with broad appeal — perfect for nights out, special occasions or everyday confidence.
Why You’ll Love It
- Warm spice and citrus freshness for instant impact
- Smooth sweetness balanced with masculine depth
- Rich, long-lasting base with strong performance
- Bold scent profile designed to stand out
- Luxury-inspired fragrance at an accessible price
72 is confident, energetic and impossible to ignore — a fragrance built for compliments and attention.
Available Sizes & Formats
Choose the format that fits your lifestyle:
- 10ml Spray – perfect for travel or nights out
- 10ml Roll-On – diluted in jojoba oil for smooth, precise application
- 30ml Spray – ideal for regular use
- 100ml Spray – best value for your signature scent
Inspired, Not Imitated
At Naked Formula, we focus on reinterpreting iconic fragrance profiles, not replicating them. 72 is inspired by 1 Million, capturing its bold, luxurious energy while refining it into a smooth, wearable fragrance built for performance, quality and everyday luxury.
You get the essence of a modern cult-favourite fragrance — reimagined for longevity, confidence and affordable luxury.
| Weight | N/A |
|---|---|
| Volume |
100ml ,10ml ,10ml Roll On ,30ml |
| Style |
Seductive ,Spicy ,Sweet ,Warm |
2 reviews for 72 – Inspired by 1 Million
Refer friends. Earn together
Invite your friends and earn a discount on your next purchase. Your friend also earns a discount! Get started now, by sharing your referral link with your friends.
Refer friends. Earn together
Invite your friends and earn a discount on your next purchase. Your friend also earns a discount! Get started now, by sharing your referral link with your friends.
The Naked Formula Difference

Our Mission
The perfume industry is dominated by designer-brands and their designer-price tags.
It doesn't need to be this way.
With over 10 years experience in aroma chemistry, we've built a portfolio of designer-inspired scents you can enjoy at budget prices
Why Our Customers Love Us
Naked Formula offers high-quality, long lasting Extrait De Parfum fragrances inspired by the biggest names in the industry. The only difference you'll notice is the price. We don't add brand tax.

How We Compare to Designer Fragrances
| Inspired by | NakedFormula | Other brands |
|---|---|---|
| Sauvage | £27.99 | £120.00 |
| Rouge 540 | £27.99 | £245.00 |
| Neroli Portofino | £27.99 | £190.99 |
| Black Opium | £27.99 | £109.00 |
| Lost Cherry | £27.99 | £386.00 |
| 100ml x3 Bundle | £36 £99.99 | £674.00 |
Frequently Asked Questions
Longevity varies depending on the fragrance profile and your skin type, but most of our perfumes are designed to last several hours on the skin. Deeper, woody and oud-based scents typically last longer, while fresher fragrances may require reapplication.
Yes. Many of our fragrances are unisex and designed to be worn by anyone. We also offer scents traditionally associated with men or women, allowing you to choose purely based on personal preference.
Perfume contains a higher concentration of fragrance oils and is designed to last longer on the skin. Aftershave has a lighter scent and includes ingredients intended to soothe the skin after shaving. Many customers choose to use both as part of their daily routine.
Apply fragrance to clean, dry skin, focusing on pulse points such as the neck and wrists. Avoid rubbing the fragrance into the skin, as this can affect how the scent develops. A small amount goes a long way.
Our perfumes are inspired by popular designer scent profiles, but they are not identical and are not affiliated with any designer brands. Each fragrance is its own creation, developed to capture a similar style and character while standing confidently on its own.
Yes. We offer next working day delivery via DPD on orders placed before our daily cut-off time. This ensures fast, reliable delivery with full tracking provided once your order has been dispatched.
Yes. Once your order has been dispatched, you will receive tracking details so you can follow your delivery and manage delivery options directly with DPD.
We currently deliver across the UK using trusted couriers to ensure your fragrance arrives quickly and safely.
Yes. We do not test our fragrances on animals and are committed to responsible, ethical production.
We are a small, family-run UK business with years of experience in flavour and fragrance chemistry. Our goal is to make high-quality, inspired fragrances accessible without the premium price tag.
Fragrance Notes
Discover how this fragrance develops from its first spray to its long-lasting finish.



























Paul –
Punchy & long lasting.
garethjbutler.com –
My close second fav sent, mostly for evenings