Privacy Policy
1. Introduction
This Privacy Policy explains how The Aroma Smiths LTD (“we”, “us”, “our”) collects, uses and protects your personal data when you visit or make a purchase from nakedformula.co.uk.
We are committed to safeguarding your privacy and handling your data transparently and securely.
2. Who We Are
Business Name: The Aroma Smiths Ltd
Website: nakedformula.co.uk
Registered Office:
Unit 5, Holland Business Park
Riverdane Road
Congleton
CW12 1PN
United Kingdom
Email: info@nakedformula.co.uk
The Aroma Smiths Ltd is the data controller responsible for your personal data.
3. Personal Data We Collect
We may collect and process the following information:
- Name
- Billing and delivery address
- Email address
- Phone number
- Payment information (processed securely by third-party payment providers)
- Order history and transaction details
- IP address and device information
- Website usage data (cookies and analytics)
We do not store full payment card details.
4. How We Use Your Data
We use your personal data to:
- Process and fulfil orders
- Communicate with you about your order or enquiries
- Provide customer support
- Comply with legal and accounting obligations
- Improve our website, products and services
- Prevent fraud and ensure website security
We will only use your data where we have a lawful basis to do so.
5. Lawful Basis for Processing
Under UK GDPR, we rely on the following lawful bases:
- Contract – to fulfil your order
- Legal obligation – for tax, accounting and regulatory requirements
- Legitimate interests – improving services, fraud prevention and site security
- Consent – where you opt in to marketing communications
You may withdraw consent at any time.
6. Marketing Communications
If you opt in, we may send you promotional emails about offers or new products.
You can unsubscribe at any time by:
- Clicking the unsubscribe link in emails
- Contacting us at info@nakedformula.co.uk
We do not sell or rent your personal data to third parties.
7. Sharing Your Data
We may share your data with trusted third parties only where necessary, including:
- Payment processors
- Delivery and courier services
- Website hosting and technical service providers
- Accounting and compliance services
All third parties are required to handle your data securely and lawfully.
8. Cookies & Analytics
We use cookies to:
- Enable essential website functionality
- Analyse website traffic and performance
- Improve user experience
You can control or disable cookies through your browser settings.
For more information, please see our Cookie Policy (where applicable).
9. Data Retention
We retain personal data only for as long as necessary to:
- Fulfil orders
- Meet legal, accounting or tax obligations
- Resolve disputes or enforce agreements
When data is no longer required, it is securely deleted.
10. Your Data Protection Rights
Under UK GDPR, you have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion of your data
- Object to or restrict processing
- Request data portability
- Withdraw consent at any time
To exercise your rights, contact info@nakedformula.co.uk.
11. Data Security
We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss or misuse.
Despite our safeguards, no online transmission is completely secure.
12. Third-Party Links
Our website may contain links to third-party websites.
We are not responsible for the privacy practices or content of external sites.
13. Children’s Privacy
Our website is not intended for individuals under the age of 18.
We do not knowingly collect data from children.
14. Changes to This Policy
We may update this Privacy Policy from time to time.
Any changes will be posted on this page with immediate effect.
15. Contact Us
If you have any questions about this Privacy Policy or how your data is handled, please contact:
Email: info@nakedformula.co.uk
Company: The Aroma Smiths LTD
Address: Unit 5, Holland Business Park, Riverdane Road, Congleton, CW12 1PN