About Naked Formula
We’re a small, family-run business built on passion, curiosity and over a decade of hands-on experience in flavour chemistry. For years, we worked behind the scenes perfecting aroma profiles, learning how subtle notes interact and how the right balance can trigger memories, confidence and emotion.
As fragrance lovers ourselves, we became increasingly frustrated by how inaccessible great perfumes had become — inflated prices, heavy branding, and little connection to the people actually wearing them. That’s when we spotted a clear gap in the market: high-quality, long-lasting perfumes inspired by the world’s leading brands, without the luxury price tag.
Today, we apply the same precision, care and chemistry expertise to everything we create. From men’s and women’s fragrances to our ever-popular unisex perfumes, each scent is carefully crafted to deliver depth, performance and character — not just a passing impression. Our unisex range, in particular, reflects our belief that great fragrance should be about how it makes you feel, not how it’s labelled.
We’ve also expanded into home fragrances, allowing you to bring the same warmth, comfort and personality into your living space, as well as bundles and gift sets designed to make treating yourself — or someone you love — simple and affordable.
Every product we sell is made with pride, tested with care, and created with real people in mind. No hype. No unnecessary mark-ups. Just honest fragrances, inspired by the best, and made to be worn every day.
What We Do
Our passion for perfumes stems from our long history in flavours & aroma. With over 10 years experience in manufacturing flavours from compound, we’ve brought our knowledge to the world of perfumes and take inspiration from some of the biggest brands and products available. Designer perfumes carry a hefty price-tag and it’s our mission to provide affordable alternatives, so you can enjoy the same great scents for less.
Who are we?
Naked Formula is the fragrance branch of our main business “The Aroma Smiths LTD”. Our existing business model is the manufacture and supply of flavour concentrates into the food industry. Our foray into the world of perfumes comes from our tinkering, experimenting & general desire to build a product out from scratch. We’ve done it many, many times over the last decade and our success fuels our current ambition to compete with some of the biggest inspired fragrance brands out there.
As is the case with most people, we use aftershaves & perfumes ourselves, so we’re no strangers to how expensive it can be to find something you like. Naturally, we realised our experience in the world of flavour could change that, and so we got to work building a brand and a range of products we believe to be competitive in terms of aroma longevity, price & of course; quality.